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I recently had lunch with Nashville-based author Donald Miller and one thing he said really stuck with me:

"Content is king. I've never done a single Facebook LIVE, not 1 webinar. We've just focused on putting out really great content, and our business is doubling year over year."

What does that mean for you?

It means (and you've probably heard me say this before, but hey, Donald Miller agrees!) that the medium does NOT matter nearly as much as the message.

It means make magnetic messaging that helps your niche, be consistent, and they will find you.

Don't jump from tool to tool because there's a hot new thing or some influencer said that this is the new way to blow up your business.

Be consistent, be authentic, be generous with the value you provide in your content, and then let people know how they can take the next step with you if they want.

Now, have you found this to be true in your own business? Or what questions do you have about this strategy?