How do you know where to focus your marketing efforts online?
Answer this question first: "Where are you spending YOUR time?"
Before you declare that space "wrong" (for instance, if you aren't seeing the engagement in your Facebook group or on your page that you want), consider that maybe NOTHING is wrong!
If you like Facebook, if you spend a lot of time on Facebook (or insert your favorite platform here), then maybe just get some help to tweak your strategy so that it works better, because here's the truth:
No matter WHAT the algorithms do, there are always going to be people successfully marketing and making money on EVERY platform--it's just a matter of designing a strategy that works for you and for the platform!
Do you believe this? Or have questions about this approach?