You know you need to get visible so that you can actually grow your business, make money, and get paying clients, but you’re overwhelmed. Or freaked out. Or both.
You’re in the right place.
This week, we’re talking about How To Get Instant Visibility To Grow Your Business.
And today, we’re diving in the deep end to talk about the #1 way Facebook wants to help you promote your business right now--for free.
The best way to get visible right now, according to Facebook? VIDEO.
Facebook is putting the majority of its resources (TV commercials, staff, development) toward getting users to go LIVE, and that means live videos get a lot more organic (free) weight in its algorithm.
Video is definitely the way the whole Web is going, in fact. Amy Porterfield shared recently that 80% of all traffic on the web is expected to be video by 2019. IN TWO YEARS.
But maybe you don’t want to go live. That’s ok, you can upload a pre-recorded video if you want!
Or maybe, like me, you’re more of a reader than a watcher. That’s ok, too.
The beauty of creating a video is that you can re-purpose it in so many ways--by typing up and putting the content in an article, a text Facebook post (or several), a newsletter, a YouTube video...the point is, if you’re running an online business, it’s important to start getting comfortable and familiar with video, so that you can capitalize on this huge trend. If you don’t start, you’ll never get more comfortable, right? :) But you can totally start small, where you are, right now. We’ll be talking about exactly how to all week, so stay tuned, but first, I’d like you to be open to the possibility.
How do you feel about using Facebook video to grow your business? Are you currently doing so, and if not, what holds you back from it? What feels like a good next step for incorporating video into your business, or what questions do you have about using it?