Today we're talking about follow-up.
This might seem a little counterintuitive to start with, but it's where I see the most fall-off and opportunity for your business to grow.
As a quote on my office wall reads, "BE CONSISTENT. Over 50% of people give up after the first contact. 89% give up after 4 contacts. By the 9th contact, you have a 90% chance of landing the client."
Is that crazy, or WHAT? If I told you that you'd have a 90% chance of success with one particular strategy, would you do it? What an opportunity to build your business that almost EVERYONE is missing!!!!
There's a reason for the saying, "The fortune is in the follow-up!"
Now, this is NOT about following up with everyone you talk with. This is not about spamming people or hounding them to work with you.
This is about ONLY following up with people we're excited by or passionate about working with!
The thing is, if you have a business, you already have people you'd love to help, right? If you feel like you don't, then start there. Brainstorm a list of people you'd love to help, and reach out to them to offer to connect. Then, once you've connected, if you still feel it's a good fit, you can start the follow-up process.
These follow-ups could like like one or more of these:
-Email them and paint a picture of what it would be like to work together.
-Send them an article, post, or podcast episode you think would help them (provide value!).
-Ask for their feedback and what questions you can answer for them.
Now, what questions do you have about following-up? Or what success have you found with following-up?