Today we're talking about creating your offer!
Your ideal offer, program or service is at the intersection of what you know and what people need.
How do you determine this? Well, you base it on 2 things:
what you know + what they say.
You have an expertise already, and how do you figure out specifically how to apply it? You start with what you know, what your expertise is. What have you already accomplished for yourself and for others? Use this to determine your niche, and then you know who to ask for feedback on what they need right now.
Once you know who you take a stand for, and determine what they’re struggling with and where you can help (I recommend micro market research like surveys or free, value-filled calls), then you can design a program that gives them what they need.
We've already talked about pricing this program or offer, so what about length? As far as length of your program goes, keep in mind that usually, once we’ve accomplished something ourselves, we completely underestimate or forget the time it took us to do so :).
It’s likely that your ideal client is going to need longer than you think to really deeply ingrain the lessons you have to teach and the expertise you have to offer. Drinking out of a fire hose can be a great way to solve one specific problem, but is usually not the best way to affect long-lasting change!
I’m a big believer in working together over time, because I’ve seen the impact it has, and I know my people desire accountability and support to make the changes in their life. Your ideal clients may or may not, but you get to find that out!
This does NOT have to be complicated, but it does require showing up for the process, listening to yourself and your ideal clients, employing simple strategies, getting clear, and being open to doing the work.
If you don't have an offer and a price you feel good about, you're not going to be selling, which means you don't have a business. This is a KEY piece of starting and growing your successful business, so if this has been keeping you stuck, it's time to change that so that you can open yourself up to making money and making a difference with what you have to offer.
This is something I work with my clients on all the time, so if you're interested in my support, I invite you to reach out and schedule a call with me here: https://calendly.com/lifewithpassion/claritycall
Now I'd like to hear from you! Where have you gotten hung up in the process of creating your offer? Where can you move forward today?