Visibility builds the “know, like and trust” factor.

This is the intangible key that makes people want to buy from or hire you.

They feel like they KNOW you...enough to know that they relate to you and that you “get” them, their needs, their desires. You have some things in common.

They feel like they LIKE you…enough to believe that they would enjoy learning from or buying from you. Maybe that you’d be friends in real life.

They feel like they TRUST you...enough to know that you could help them.

Think about the people you follow, have purchased from, or would like to purchase from. Can you see how each of these factors is at play?