"How do I come up with things to say that I KNOW provide value?"

I know creating content can feel really overwhelming at times.

But whatever your expertise, you’ve already forgotten more than most people know (yes, even if you doubt it, it’s true), so here's one simple way to ALWAYS have something valuable to share:


It’s SO much easier to answer a question than it is to come up with something that MIGHT, you hope, be helpful to someone.


1. Ask people their biggest questions or struggles around your service or product.

2. Start a spreadsheet, document, or note on your phone with a list of the questions you get about your service, product, or result.

3. Start answering those with tips, tricks and insights on your chosen platform!

Has this worked for you?